Insights
Thinking on physical retail.
Concepts, observations, and arguments for stores that want to measure the floor rather than guess at it.
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The Decomposition of a Store Visit
Physical retail has one abstract ratio where online retail has six steps. An argument about why that is, and what changes when it ends.
Read the essay →De Opsplitsing van een Winkelbezoek
Fysieke retail werkt met één samengestelde ratio waar e-commerce zes afzonderlijke stappen registreert. Een pleidooi om dat cijfer open te breken.
Lees het essay →
17 February 2026
Analytics NLGemiste omzet bestaat niet. Er ligt alleen omzet binnen bereik.
Retailers focussen op wat verkocht werd. De echte vraag is wat er bíjna verkocht werd — en waarom niet. Maar 'gemiste omzet' is de verkeerde manier om dat te bekijken: het is geen verlies dat u moet betreuren, het is groei die nog binnen bereik ligt.
29 January 2026
Strategy NLDe Offline Cookie: waarom fysieke retail eindelijk dezelfde data kan hebben als e-commerce
E-commerce gebruikt cookies om bezoekersgedrag te begrijpen. Fysieke winkels hadden geen equivalent — tot computer vision dat veranderde. Storalytic noemt dat de Offline Cookie.
8 January 2026
AnalyticsWhy Footfall Became the Wrong Hero Metric
For decades, footfall has been one of retail's most trusted numbers. But somewhere along the way, it quietly took on a role it was never designed for: explaining why a store performs the way it does.
20 December 2025
Analytics NLWat is winkelanalytics — en waarom footfall niet volstaat
Footfall telt hoeveel mensen binnenkomen. Winkelanalytics begrijpt wat ze doen zodra ze er zijn. Dat verschil bepaalt of uw winkel bestuurd wordt of geraden.
12 December 2025
Analytics NLBezoekersgedrag in de winkel meten: wat het is, hoe het werkt en wat u ermee doet
Bezoekersgedrag meten gaat verder dan tellen. Het gaat over begrijpen waar aandacht ontstaat, hoe ze wordt benut en waar ze verloren gaat. Dit artikel legt uit hoe dat in de praktijk werkt.
1 December 2025
StrategyWhy a Store Needs a Loop, Not an Operating System
We used to call it the operating system for the physical store. That framing was architecturally right and commercially useless. What a store actually needs is a loop: see the floor, act on it, prove the change worked.
11 November 2025
StrategyGut Feeling vs Data: The Cultural Shift in Retail Decision-Making
For decades, retail success was driven by intuition. But in today's data-rich world, feeling isn't enough. The difference between good and great now lies in how intuition meets information.
6 November 2025
AnalyticsHow to Measure Store Efficiency Like an E-Commerce Site
Online retailers know their numbers by heart: conversion rate, time on page, cart abandonment. Ask a physical store manager for the same metrics, and you'll often get a shrug. But that's changing fast.
3 November 2025
TechnologyPrivacy in Retail AI: What's Ethical, Legal, and Possible
When retailers hear AI and cameras in the same sentence, the first reaction is often the same: 'That's not legal.' But here's the truth: it actually is, if done right.
29 October 2025
AnalyticsTurning Dwell Time Into Revenue: The Hidden Economics of Attention
Retailers have long measured who enters their stores. But few measure how long those visitors actually stay. Or what that time means for revenue.
28 October 2025
TechnologyHow AI and Computer Vision Are Quietly Transforming Retail
For years, cameras in retail stores were seen purely as security tools. Thanks to advances in AI and computer vision, that same infrastructure is being redefined.
23 October 2025
AnalyticsFoot Traffic ≠ Sales: The Blind Spot in Retail Analytics
The store feels lively. The door counter shows steady footfall. Yet the sales line stays flat. It's not a sales problem. It's a visibility problem.
21 October 2025
AnalyticsWhat Is In-Store Intelligence (and Why Retailers Can't Ignore It)
For years, retailers have accepted that what happens inside their stores is largely invisible. They can count how many people walk in. They can see how much revenue comes out. But everything in between remains a black box.
17 October 2025
Technology NLSlimme winkel technologie: wat het is, wat het niet is, en waarom het nu relevant wordt
Slimme winkel technologie wordt vaak gereduceerd tot zelfscankassa's of digitale prijsetiketten. Maar de meest waardevolle toepassing ligt elders: het begrijpen van bezoekersgedrag voor het verkoopmoment.
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