The Platform
Not a dashboard.
A loop that closes.
Storalytic runs on your existing cameras and processes behaviour locally on an EdgAlytic edge device. Three gauges tell you what your store needs today: ATTRACT, SERVE and DEPLOY. They point you to the zone worth acting on first, and once you have made the change there, we measure whether behaviour actually moved and what it was worth.
How It's Built
Your existing cameras. One device on site. Video is never stored outside the store.
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Your existing cameras
In most stores the IP or CCTV cameras you already have feed the EdgAlytic device directly, so the camera estate stays as it is.
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EdgAlytic edge device
Video is analysed on the device in the store, in real time. It is never recorded as video and never stored outside the store. No face recognition and no identity.
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Cloud processing
The cloud stores events and counts: that someone entered or left a zone, when, and for how long. Never images. Overnight it is cleaned up, compared with previous periods and sorted into patterns, so the picture is ready in the portal each morning. Allen, your store's companion, runs here too.
Visitor Intelligence
Not all visitors are equal. Storalytic knows the difference.
Every person in your store is automatically classified using behavioural models. No face recognition and no identity. Storalytic never knows who anyone is.
Walk-by
Passes through without pausing. In this zone that means under 4 seconds. Presence only, with no commercial intent detected.
Short Lingerer
Pauses briefly. Here that is 4 to 22 seconds. An interest signal, but not sustained attention.
Clear Lingerer
Deliberate attention beyond that point. The physical click. The unit that drives all commercial calculations.
Those cut-offs are not fixed numbers. Each zone's cut-offs come from its own visit durations, so a quick aisle and a showroom corner are judged on their own terms.
Zone Analytics · Promo Zone
ExampleWalk-bys
1,032 · 19.6%
Short Lingerers
3,438 · 65.3%
Clear Lingerers
793 · 15.1%
Total visitors: 5,263 · Last 30 days
Zone occupation: 7.6% during opening hours
The Gauges
Grow, protect, save. One store state, updated daily.
Each gauge answers a different commercial question. ATTRACT points you at the next step worth taking. SERVE reports waiting time against your target, and DEPLOY the staff hours you could move.
ATTRACT
Grow
Store Commercial Efficiency
Are your zones converting attention into commercial outcomes?
Measures Clear Lingerer rate against four gears: your own best weeks, then your best comparable zone, then the peer cohort, which follows once enough stores are on the platform, with best-in-class as the horizon. Scores engagement and conversion per zone, and shows what the next step up is worth.
Primary output: € within reach
SERVE
Protect
Store Service Efficiency
Are shoppers waiting longer than your target at checkout?
Monitors wait time in checkout zones, in minutes against your target. Where a euro is shown, it is sales at risk (est.), a modelled range that is never summed.
Primary output: Minutes over target
DEPLOY
Save
Staffing Efficiency
Is staffing aligned with actual visitor demand?
Shows checkout staff hours you could move: lanes staffed while nobody is waiting.
Primary output: Staff hours you could move
Opportunity Engine
Every store knows what sold. No store knows what almost sold, and why it didn't.
Zones are ranked by potential impact to the next gear. Not by traffic. Not by engagement alone. By the realistic value of the next achievable step, starting from your own best weeks rather than a figure you have no route to yet.
Each ranked zone carries a pattern chip that says what is actually wrong in its funnel: Awareness when people pass but do not stop, Attention when they engage but do not buy, Reach when a strong zone simply is not seen by enough people. The chip points to the lever with the most headroom, so the first action is obvious.
Awareness
Many visitors, low engagement. People see it but do not stop.
Attention
High engagement, low conversion. People look but do not buy.
Reach
Few visitors, high engagement. Draws too little attention.
Strong
Near the ceiling on both metrics. A top performer.
Neutral
Average on both axes.
Traffic
Counts-only zone. Engagement is not measured here.
These are the euros within reach, a modelled estimate of what the next gear is worth. The proved euro, the one we stand behind, comes only after you make a change and the guidance loop measures it.
Where your store needs you
ExampleRanked by potential impact to the next gear
#1Power Tools
€ 8,180within reach
#2Promoted Articles Zone
€ 3,410within reach
#3Safety Shoes
€ 1,290within reach
Total within reach this period
€ 12,880
A modelled estimate. The proved figure comes after a change is tracked, in the guidance loop.
Strategic Positioning
A second question: what role does each zone play?
The pattern chips say what is going wrong inside a zone's funnel. Strategic Positioning asks something different: how does this zone earn its space in the store? Every product zone is plotted on visitor share against € per visitor, which sorts them into four roles.
Stars
High visitor share and high € per visitor. The zones carrying the store.
High Runners
High visitor share, lower € per visitor. Volume drivers with room to earn more per visit.
Spotlight Candidates
Low visitor share, high € per visitor. Worth getting more people in front of.
Cold Spots
Low on both. Underperforming space.
The two are complementary and deliberately separate. The Opportunity Engine ranks by pattern, because that tells you what to fix. Strategic Positioning tells you what a zone is for, which is a merchandising question rather than a funnel one.
Allen
Your morning briefing · Tuesday, 08:00
Against your goals
Grow engagement in Garden Utilities
on track
Lift conversion in Promoted Articles
needs a nudge
Allen noticed
Checkout 2 is slower than last month
Average wait is up about 90 seconds on weekday afternoons. Worth opening a second lane from 14:00.
The week ahead
Footfall likely up 8% Thursday to Saturday
Plan Power Tools staffing around the peak. A seven day forecast, per zone.
Allen, the companion who carries the loop
Not a chatbot. A companion who knows your store.
Allen is a role, not a technology. It does not wait for you to open a dashboard. Every morning it writes your store's briefing, starting with how you are tracking against your own goals, and it reaches out when something on the floor changes: a zone slipping, a checkout wait creeping up, next week's footfall bending.
It reads your store's behavioural data, names the one move worth making, and comes back afterwards to tell you whether it worked. Ask it a question and it answers in plain language, grounded in your numbers. And it remembers what it learns about your store, so later suggestions take that context into account.
A daily briefing that leads with your goals
Proactive alerts when a zone, a checkout, or next week's forecast needs you
A seven-day forecast per store and per zone
Honest reporting on whether your last change worked
Plain-language answers to any question about your store
In-app, by email, and pushed to your phone
The Guidance Loop
Most tools stop at seeing. Storalytic is the only one that knows whether its own advice worked.
Seeing the floor is the start. The loop only closes when you can answer the question every retail decision eventually runs into: did that actually do anything? A website can split its visitors in two. A store cannot. So a change you log is measured against the same floor before it: the same number of days either side, at least four weeks, one rule for every change. The verdict can read improved, declined, mixed or no change. Season, promotions and a second change on the same zone move the numbers too, so you decide whether it was the change.
01
Log the change
You record what you changed and when: a display moved, a zone re-signed, an hour restaffed. One line, with a date. That date is what makes measurement possible.
02
Measure equal windows
We compare the same number of days before and after the change. There is no verdict until at least four weeks have passed, and the same rule applies to every change.
03
Report it honestly
Each result is labelled measured, modelled, or still building. Proved € only where a tracked action has sales entered behind it. Everything else stays an estimate, and says so.
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Remember what worked
Outcomes are kept per suggestion, so a change that didn't fit your floor isn't suggested again.
€ proved
A tracked change, with sales entered, measured across equal windows before and after. This is the only figure we call realised, and a change that moved nothing, or moved the wrong way, is reported too.
€ estimated
Everything forward-looking: € within reach, sales at risk (est.), redeployable capacity. Modelled from measured behaviour and your own assumptions, always labelled. We measure realised impact; we do not promise a return.
What's Included
Everything the platform delivers, from day one.
EdgAlytic deployment
Edge device configured and connected to your existing cameras. On-site setup by our team.
Visitor segmentation
Walk-bys, Short Lingerers, and Clear Lingerers classified across all zones each trading day.
Zone analytics
Per-zone dashboards showing traffic, engagement, dwell time, and trend analysis.
ATTRACT · SERVE · DEPLOY
Three daily gauges for grow, protect and save, each with its € within reach, an estimate.
Opportunity ranking
Zones ranked by € within reach to the next gear, with pattern classification and quick-win actions.
Guidance loop
Track a change, measure before and after on equal windows, and see the proved € impact, or learn honestly that the verdict is no change.
Real-time dashboard
Live visitor counts per zone. Instant visibility into what is happening on the floor right now.
Allen
A daily briefing that leads with your goals, proactive alerts when something changes, and plain-language answers about any zone.
Wait alerts
Real-time wait alerts, sent to your team when shoppers wait longer than your target.
Opening hours intelligence
All analysis filtered to your actual opening hours. No noise from outside opening time.
Privacy & security
Privacy
No face recognition and no identity. Storalytic never knows who anyone is.
Video is analysed on the device in the store. It is never recorded as video and never stored outside the store.
The cloud stores events and counts: that someone entered or left a zone, when, and for how long. Never images.
The dashboards show counts and patterns, never an individual visit.
Live camera views reach only authorised users, through the Storalytic portal, and are not stored.
Allen works from aggregated numbers and never sees video or images.
Security
Every connection is opened outbound from the device: no inbound ports, no port forwarding, no VPN.
Data leaves the device only over encrypted connections.
Each device has its own database identity with narrow write permissions.
Access is per store and per role. A user of one store cannot see another.
Storalytic staff reach a device only through the same outbound tunnel, never through an open port.
Commitments
In every customer installation, people are blurred in live camera views and no images are kept on the device.
Every customer signs a processing agreement that sets out what is kept, for how long, and who processes it.
Retention and deletion periods are set out in that agreement.
See It In Your Store
A walkthrough built around your store.
We show you what Storalytic reveals, and tell you honestly whether it's a fit.
Book a walkthrough →