Physical retail deserves better tools.

Where this started

I didn't come from retail. That turned out to be the point.

Benny Lauwers, Founder

Before founding Storalytic, I spent years in physical environments where technology has to work for people who have a job to do: warehouses, factories, service operations. Places where complexity, behaviour and the environment itself decide whether a system survives contact with reality.

In those places you measure everything. Where things move, where they stall, where the time goes. Then I started walking retail floors and found the opposite. People doing heroic work to keep the day going. Teams deciding on instinct. Friction everywhere, mostly unnoticed because it had become normal. And almost none of it measured.

Someone who had spent a career in retail might have accepted that as simply how stores are. I could not. Online, every click is counted. On a shop floor, every second of attention disappears. That is not a small gap. It is a structural one.

The company

Built in Belgium. Designed for European retail.

Storalytic is a Belgian company. That shapes how we think about privacy, trust, and the pace at which retail adopts new infrastructure.

Processing video inside the store is not a technical preference. It is a response to European retail reality, and it keeps the infrastructure simple enough for a store manager to understand without a slide deck. The portal, the analysis and Allen run in the cloud.