The proof layer for physical retail
Your next sale already walked in.
You measure the door and the checkout. Everything in between is guesswork. Storalytic reads what happens on the floor, names the one move worth making, and measures whether it worked.
Actions · Power Tools zone
The change you made
Moved the best-selling cordless drill to the front of the aisle, out of its box so shoppers can pick it up
Logged 14 March · measured against the 4 weeks before
Engagement, before and after
Value delivered
+ € 2,070 / month
measured16 more sales, conversion steady at 12.0%
A Allen
Improved: engagement 13.1% → 14.4% over four weeks.
It worked, keep it.
The Problem
Online tests every change and knows within days. Your stores change things constantly, and almost never find out what it did.
Every part of this business has a number on it. Except the floor.
You count people at the door. You count receipts at the checkout. Between those two numbers sits the entire commercial life of your store: which zones earned attention, where interest faded, who waited too long and left. That stretch is measured by nobody, so it gets managed by instinct.
Every analytics tool tells you what happened. So does Storalytic. The difference is where it looks, and what it does next. It measures exactly that stretch, names the one change worth making there, and then tells you honestly whether the change worked.
The Difference
Most tools stop at seeing. Storalytic is the only one that knows whether its own advice worked.
Every analytics product will show you a dashboard. Almost none will tell you, four weeks later, whether the thing it told you to do actually worked. That last step is where advice becomes a method.
A website can split its visitors in two. A store cannot. So a change you log is measured against the same floor before it: the same number of days either side, at least four weeks, one rule for every change. The verdict can read improved, declined, mixed or no change. Season, promotions and a second change on the same zone move the numbers too, so you decide whether it was the change.
We measure realised impact. We do not promise a return, and when the verdict is no change, we tell you that too. A store that knows which of its moves worked makes its next move on evidence. A store with a dashboard just has more numbers.
Log the change
Display moved in Zone B, 14 March. One line, with a date attached.
Measure equal windows
The same number of days before and after, at least four weeks, one rule for every change.
Report it honestly
Measured, modelled, or still building. Proved € only where a tracked action has sales behind it. Everything else is labelled an estimate.
Remember it
What worked on your floor is retained, so the next recommendation is informed by the last one.
The Category
Counting visits is not the same as measuring the visit.
Physical retail runs on one blunt number: revenue divided by visitors. It tells you what happened, never why. Online retail was born decomposed into reach, engagement and conversion, each measured separately, each improvable on its own. A physical store sees only the two ends of that chain, the door and the checkout. Storalytic measures the middle.
Split the visit into three and a vague "sales are down" becomes a specific answer: not enough shoppers reached the zone, or they reached it and did not stop, or they stopped and did not buy. Three different problems, three different fixes.
Read the full essay: The Decomposition of a Store Visit →What every store has
ExampleOne number. No idea why.
What Storalytic shows
Did they pass the zone at all?
of store visitors
Did they stop and actually consider it?
of those who passed
Did that consideration become a sale?
of those who engaged
The point
A reach problem and an engagement problem need opposite fixes. One number cannot tell them apart. Three can.
Clear
Lingerer.
The moment a shopper deliberately allocates attention to a commercial zone. The physical equivalent of a click, upstream of conversion, independent of revenue.
The Unit That Changes Everything
E-commerce runs on clicks. The same moments happen on your floor, and nobody counts them.
A Clear Lingerer is the moment a shopper deliberately allocates attention to a commercial zone. Not walking past. Not waiting. Actively engaging.
When you can count Clear Lingerers, you can act on the store while the sale is still within reach. It is the unit that feeds the loop, the thing that makes seeing, acting, and proving possible at all.
How It Works
Your cameras already see everything. Storalytic closes the loop on it.
01
See
Behaviour captured
Your existing cameras feed an EdgAlytic edge device. No face recognition and no identity. Storalytic never knows who anyone is.
Privacy & security →02
See
Visitors segmented
Walk-bys, short lingerers, and Clear Lingerers are classified by behavioural models.
03
See
Store state scored
ATTRACT, SERVE, and DEPLOY score every zone on what you can grow, what you need to protect, and what you could save.
04
Act
The action named
Zones are ranked by the € within reach to the next gear, and you get concrete suggestions for where to act first. Allen, your store's companion, answers your questions about them in plain language.
05
Prove
The result proved
You log the action with its date. We measure equal windows before and after, then report the verdict, what it was worth in euros, and remember the result.
Is This You
Built for stores ready to act on what they see.
Storalytic fits retailers with existing cameras who want to move from reacting to steering, and who are ready to act on what the floor reveals. It is deliberately not for anyone looking for a report to file.
See who it's for →Physical retail doesn't need more reports. It needs a loop that closes.
A walkthrough built around your store. We go through the working platform together, sometimes on our demo store, sometimes on a real one, whichever shows your situation best. Then we tell you honestly whether it is a fit.
Book a walkthrough →What you will actually see
The working platform itself, not a slide deck
Allen's briefing on where the money is sitting
A tracked change followed from logged to proved
An honest answer on whether your store is ready