Analytics
→ Foot Traffic ≠ Sales: The Blind Spot in Retail Analytics
The store feels lively. The door counter shows steady footfall. Yet the sales line stays flat. It's not a sales problem. It's a visibility problem.
Analytics
→ What Is In-Store Intelligence (and Why Retailers Can't Ignore It)
For years, retailers have accepted that what happens inside their stores is largely invisible. They can count how many people walk in. They can see how much revenue comes out. But everything in between remains a black box.