The Platform
Not a dashboard.
An operating system.
Storalytic runs on your existing cameras, processes behaviour locally on an EdgAlytic edge device, and delivers three governance signals — ATTRACT, SERVE, and FLOW — that tell you what your store needs today.
How It's Built
Edge-first. Privacy by design. No new hardware required.
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Your existing cameras
No new hardware to install. Your existing IP camera infrastructure feeds the EdgAlytic device directly. Setup takes hours, not weeks.
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EdgAlytic edge device
Computer vision processing happens locally, on-premise, in real time. No video leaves your store. No faces are identified. Privacy by architecture, not by policy.
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Cloud intelligence layer
Structured behavioural data — not raw video — is sent to the cloud. Nightly ETL, pattern classification, and Allen AI run here. You access everything through the portal.
Visitor Intelligence
Not all visitors are equal. Storalytic knows the difference.
Every person in your store is automatically classified using behavioural models — no cameras identifying faces, no personal data, no GDPR risk. Just behaviour patterns.
Walk-by
Passes through in under 4 seconds. Presence only — no commercial intent detected.
Short Lingerer
Pauses 4–22 seconds. Interest signal, but not sustained attention.
Clear Lingerer
Deliberate attention of 22+ seconds. The physical click. The unit that drives all commercial calculations.
Zone Analytics — Promo Zone
Walk-bys
1,032 · 19.6%
Short Lingerers
3,438 · 65.3%
Clear Lingerers
793 · 15.1%
Total visitors: 5,263 · Last 30 days
Zone occupation: 7.6% during opening hours
Governance Layer
Three signals. One store state. Updated daily.
Each gauge measures a different dimension of commercial efficiency — and prices what you're leaving on the table.
ATTRACT
Store Commercial Efficiency
Are your zones converting attention into commercial outcomes?
Measures Clear Lingerer rate against segment benchmarks. Scores engagement and conversion efficiency per zone. Surfaces the gap between realized value and potential value.
Primary output: Realized vs. Missed €
SERVE
Store Service Efficiency
Is checkout friction costing you completed sales?
Monitors wait time in checkout zones against your target. Every minute above target is priced in lost revenue using segment-specific elasticity models.
Primary output: € lost per extra minute
FLOW
Store Capacity Balance
Is staffing aligned with actual visitor demand?
Compares real-time visitor load against staffing capacity. Overstaffing during quiet periods and understaffing during peaks are both priced as operational waste.
Primary output: Capacity vs. demand ratio
Opportunity Engine
Every morning, your store tells you where to focus first.
Zones are ranked by recoverable €-impact. Not by traffic. Not by engagement alone. By the realistic value of a small, achievable improvement — 5 points higher engagement or 1 point higher conversion, whichever is larger.
Each ranked zone comes with a pattern classification, a first focus action, and quick wins your team can execute today.
Awareness gap
High traffic, low engagement
Decision friction
Engaged visitors, few buyers
Hidden gem
Great engagement, low reach
Performing well
Solid conversion, incremental gains
Where Your Store Needs You
Ranked by recoverable €-impact
Total recoverable this period
€ 11,594
Allen's Insights
Zone B — Demo Area has 793 Clear Lingerers this month. That's 15% engagement — well above your store average. But conversion is at 3.2%. You're capturing attention and losing it at the decision moment.
What's the first thing I should change in Zone B?
Based on the pattern, this is Decision Friction. The engagement exists — the product is being considered. The most effective first action is staff presence during peak Clear Lingerer hours: Tuesday–Thursday, 14:00–17:00.
Allen — AI Intelligence Layer
Your data, explained in plain language.
Allen is the AI layer built into the platform. It reads your store's behavioural data, identifies what matters, and answers your operational questions directly.
Not generic retail advice. Not templated reports. Specific analysis of your zones, your patterns, your gaps — in the language of your store manager, not a data analyst.
Zone-level insights generated on demand
Full store analysis exportable as PDF
Pattern diagnosis with specific first actions
Available in Dutch and English
What's Included
Everything the platform delivers, from day one.
EdgAlytic deployment
Edge device configured and connected to your existing cameras. On-site setup by our team.
Visitor segmentation
Walk-bys, Short Lingerers, and Clear Lingerers classified in real time across all zones.
Zone analytics
Per-zone dashboards showing traffic, engagement, dwell time, and trend analysis.
ATTRACT · SERVE · FLOW
Three daily governance scores with Realized vs. Missed € calculations per gauge.
Opportunity ranking
Zones ranked by recoverable €-impact with pattern classification and quick-win actions.
Real-time dashboard
Live visitor counts per zone. Instant visibility into what is happening on the floor right now.
Allen AI insights
On-demand zone analysis and full store reports in plain language, exportable as PDF.
Alerts & triggers
Configurable action triggers when zones exceed thresholds — pushed to your team in real time.
Opening hours intelligence
All analysis filtered to actual trading hours. No noise from outside opening time.
See It In Your Store
A 45-minute walkthrough built around your store.
We show you what Storalytic reveals — and tell you honestly whether it's a fit.